Super Lenny is a brand new bookmaker that’s only bee about since 2014. The company are based in Mata and within the short time they have been about, have managed to amok some really positive strides in the sports betting industry.
The marketing campaign run by Super Lenny has been impressive to say the least! For those of you wondering who ‘Lenny’ is, well he is a sharp dressed Deer who ‘Deer’s to be different’. Whilst it might not make a lot of sense, the fresh approach is a welcomed change in the industry that often sees the same old themes, layouts and sports get recycled time and time again.
SuperLenny have only been around for a couple of years but they are already growing impressively in terms of their sports betting product and in popularity. After forging a reputation as an online casino that likes to go about things their own way, SuperLenny are now branching out into the world of sports betting. That means you’re going to see plenty of their mascot (a sort of mix between a suave man and a moustachioed deer) advertising odds as well as roulettes in the near future.
With their unique branding and desire to be different you might be surprised that SuperLenny are actually owned and powered by Betit, a sizeable player in the world of online gaming. Their operations are based and regulated in Malta, but SuperLenny have done very well in the Scandinavian market and they are looking to expand.
Odds & Markets
Super Lenny have set off in the industry to try and take on some of the big boys, and whilst we wont say that they have failed, they haven’t really made much of a dent into their profit margins. The bookmaker is fairly priced, we can say that much and if you bet each week at Super Lenny you probably wouldn’t feel too hard done by. But, and it’s a fairly substantial but, we don’t think that they would ever be best priced or even in the top percentile with the current odds structure that they have at the minute. To summarise, a far bookmaker, but not great odds!
The market selections are on the whole pretty good. The range of sports is really good, but as with most bookmakers, depending on their popularity will depend on how many markets you get to bet one. Football is your best bet when suing Super Lenny and you get a nice range of markets to bet on, as well as some slightly more obscure inclusion, such as time of the first yellow card and also a massive range of over/under markets as well.
"Deer to be different" is the SuperLenny catchphrase and, to be fair, their website does look unique. Instead of the bright, flashy colours used by many of their competitors, the SuperLenny site is set on a white background with pastel colours and a minimalist feel… and it really works. As well as looking good, the site is well put together making it easy to find the market that you are looking for.
Customers can navigate between the sportsbook main page, live in-play markets and the casino product with a click of the mouse. The impressively high number of sports that SuperLenny offer markets on are displayed down the left hand side and the homepage lists the markets for the biggest upcoming events. Live betting is available on all the biggest sporting events but as yet they do not offer a live streaming service.
SuperLenny’s trading team do a good job when it comes to offering competitive odds on their betting markets so you won’t be losing any vital value if you choose to bet with them. The range of markets they offer may not be quite on par with their very biggest competitors but there is more than enough choice for all but the pickiest punter. Another very good aspect of the SuperLenny site is their customer service. You can send them a message on the live chat feature and have your questions answered very quickly.
Overall you cannot help but be impressed that SuperLenny are genuinely trying to go about things in their own way but you will still find many of the familiar features that you would expect of any major online bookie including the enticing welcome offer.
In Play Betting
The live betting section at Super Lenny is probably the companies best feature. Not only are you getting a good number of sports to choose from, but the number of markets that are on offer is also commendable. The section does congregate round two sports in particular, being that of football and tennis. These two provide the best coverage and it’s here where you will get the most joy. What we liked bout the in play section is that it gives a clear indication as to when a price lengthens or shortens, which works really well with the match centre to boot.
The match centre also throws up a small statistics section, but this is more targeted toward the betting during a match and allows you to see how each team have performed in certain betting markets. Rather than simply stating the goals, yellow card and things like that – which it does – you get a much better look at possible betting opportunities this way and is a feature that not all that many bookmakers incorporate.